Introducing Machine Learning’s Applications for Hotel Operations

So much has been written recently about how artificial intelligence (AI) in its various forms can help hotels run their businesses better by increasing guest engagement while decreasing expenses. Almost all that attention to date has focused on generative AI (genAI) and its potential to help travelers plan and book travel or to provide personalized responses to service guest or employee queries. But because genAI is in its infancy, there are few real-world use cases in hospitality today proving its value. So let’s take a look at an AI that’s already in use, is a building block of genAI, and has already proven its value to hospitality: machine learning.